Keisean Raines, known online as The Calm Coach, is a holistic wellness and business coach, social media strategist and commentator from Long Beach, California. On TikTok, @keiseanraines has about 40,000 followers who watch her break down news, money and community issues in a steady, plain-spoken style. She founded the coaching practice So Hum Wellness, wrote the 2017 book Because I Said So: Simple Ways to Rewrite Your Story, and hosted the podcast Working Title with Keisean Raines.
Key Takeaways
- Keisean Raines posts as The Calm Coach on TikTok, with about 40,000 followers, 516,000 likes and more than 1,300 videos.
- Her bio sums up her approach: “Where calm meets cause, and purpose meets power.”
- Through So Hum Wellness she coaches what she calls “soulpreneurs,” people building businesses around purpose, on the habits and routines behind personal and professional fulfillment.
- Her most-watched recent video, about 77,000 views, explains why CERN’s Large Hadron Collider shuts down, and why that isn’t as dramatic as the internet suggests.
- She also hosted 108 episodes of the podcast Working Title between 2018 and 2023 and does voice-over work.
Who is Keisean Raines?
Keisean Raines describes herself as “a social media strategist, political commentator, and holistic coach who uses her voice to ignite dialogue, deepen awareness, and drive cultural change.” Her podcast introduces her as “a Creole, Queer, Holistic Lifestyle Coach” with “a nomadic soul” and “a quirky sense of humor,” focused on “ways to be mindful in a mindless world.”
Her coaching business, So Hum Wellness, is the center of that work. “I am the Calm Coach and the creator of So Hum Wellness,” she writes. “My Holistic Wellness and Business Coaching service brings soulpreneurs together to develop habits and routines that support personal and professional fulfillment. Simply put, I help people where they are hurting.”
Her YouTube bio says she is a certified support specialist, that she focuses on underrepresented entrepreneurs, and that she helps businesses adopt sustainable practices. Her coaching, it says, “marries intentionality with empathy and strategy,” blending holistic practices so that each client’s path is personal. “Her methods aren’t one-size-fits-all.”
Why is she called The Calm Coach?
The name describes her delivery as much as her coaching. Her TikToks often take on charged subjects (wealth, housing, policy, representation), but she tends to slow them down, bring numbers, and walk through them point by point. Introducing an October 2026 video about gatekeeping in Black Hollywood, she wrote: “I’m saying this calmly because I’m genuinely trying to understand the logic.”
That mix of calm and conviction is the point of her tagline, “Where calm meets cause.” It’s a useful model for any leader who has to talk about hard things, something we explored with Emmy winner Tommy Collier on on-camera presence.
What does Keisean Raines talk about on TikTok?
Science, without the panic. Her biggest recent video, posted in July 2026, explains what it means when CERN’s Large Hadron Collider powers down. Shutdowns spark theories online about “timeline shifts,” she notes, but the collider “operates in cycles,” with high-energy runs followed by scheduled pauses. “Think of it less like they turned it off forever and more like they paused it to make it more powerful and precise.”
Business and community spaces. When The Gathering Spot’s Los Angeles location closed in 2026, she used it as a case study. The Atlanta-born members’ club “made sense in theory,” she said, but “LA is not Atlanta.” Los Angeles’s Black community is spread across Inglewood, Long Beach, Leimert Park, South LA and the Valley, each with its own identity, so a space has to answer “who is this really for.” Her line on it: “intention doesn’t sustain a business, alignment does.” She also pointed to ownership. Businesses that don’t own their land or building are exposed to rising rent and lease instability.
Money and the racial wealth gap. In an August 2025 video she argued, “You cannot marry, budget or degree your way out of the racial wealth gap.” She cited median family wealth of about $285,000 for white families and about $44,000 for Black families, referenced research from the Brookings Institution and McKinsey & Company, and argued the gap needs policy solutions, not just personal choices.
Her own neighborhood. In October 2026, as a resident of downtown Long Beach’s District 1, she asked City Hall a simple question: “What’s it gonna take for us to get a grocery store downtown?” She pointed to more than 5,000 approved housing units in the area over the past decade, then explained a problem most people never consider: many new mixed-use buildings lack the loading access and cold storage a full-service grocery store needs.
“Intention doesn’t sustain a business. Alignment does.”
Keisean Raines, @keiseanraines
Her book: Because I Said So
Raines published Because I Said So: Simple Ways to Rewrite Your Story in September 2017. Her bio calls it a “transformative book,” and its title captures the self-authorship theme that runs through her coaching: you decide what your story says next.
For more on rethinking what “normal” should feel like, see our profile of Michelle McCoy on high-functioning fatigue and Lissa Figgins on time stewardship.
The Working Title podcast
Working Title with Keisean Raines ran for 108 episodes from April 2018 to November 2023. She described it as an invitation to “ear-hustle” on conversations “about complex shi* like love, life and the pursuit of being real.” Later guests included Dr. Renee Baker on financial literacy, Alicia Coulter on safe spaces for Black women, and food safety advocate Dr. Darin Detwiler.
Beyond the podcast, she takes speaking and event bookings and offers voice-over work, which she pitches as “an authentic and calming voice.”
Keisean Raines’s socials and links
- TikTok: @keiseanraines
- Instagram: @keiseanraines
- YouTube: @keiseanraines
- LinkedIn: Keisean Raines
- Podcast: Working Title with Keisean Raines
- Coaching, booking and links: liinks.co/keiseanraines
@keiseanraines Downtown Long Beach needs grocery stores.
More in our Who Is series: Who Is Desiree Spierings?, the relationship therapist behind Relationship Wellness, and Who Is Evidence Based Kate?, the Chicago educator demystifying education research. See more in our Coaching and Personal Development sections.
Also in the series: Who Is Sarah Young?, the business coach helping service providers turn revenue into wealth.
Frequently asked questions
Who is Keisean Raines?
Keisean Raines, known as The Calm Coach, is a holistic wellness and business coach, social media strategist and commentator based in Long Beach, California. She founded So Hum Wellness and wrote the book Because I Said So.
Why is Keisean Raines called The Calm Coach?
The name reflects both her coaching focus on wellness and her calm, step-by-step way of discussing charged topics. Her TikTok bio reads, “Where calm meets cause, and purpose meets power.”
What is So Hum Wellness?
So Hum Wellness is Keisean Raines’s holistic wellness and business coaching practice. It helps purpose-driven entrepreneurs, whom she calls soulpreneurs, build habits and routines that support personal and professional fulfillment.
What book did Keisean Raines write?
She wrote Because I Said So: Simple Ways to Rewrite Your Story, published in September 2017.
What is the Working Title podcast?
Working Title with Keisean Raines is her podcast of conversations about love, life, wellness and community. It ran for 108 episodes from 2018 to 2023.
How can I work with Keisean Raines?
Her Liinks page at liinks.co/keiseanraines has links to book a discovery session, request her for an event, or book a voice-over project.
Source note: This profile is based on Keisean Raines’s public TikTok videos and captions at @keiseanraines, her Liinks page, her YouTube channel bio, her Working Title podcast listing and the Amazon listing for her book, all reviewed on October 31, 2026. Statistics quoted in her videos are as she presented them. Follower and view counts are as displayed on October 31, 2026.
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