Who Is Natalie Dragt? The 23-Year-Old Behind We Speak Socials Teaching Women to Get Paid for Content

Who is Natalie Dragt?

Natalie Dragt is the founder and CEO of We Speak Socials, which runs the WSS Creator Club Academy. Her TikTok bio sums up her brand in four words, “pretty, profitable & pretty profitable,” and her mission in one line: “teaching women how to build a second income with content.” On Instagram, where she is verified, she calls We Speak Socials “the largest women’s only creator academy” and signs off with a Bible reference, Psalm 139:14.

She is 23. Nearly every video starts with the same disclaimer, offered as proof rather than a brag: she started her business at 19 “literally making zero dollars” and now runs “a multi million dollar company.” Her YouTube channel goes further, saying she quit being a UGC (user-generated content) creator to “make $5M+ with content I make from my couch.” These figures are her own and haven’t been independently verified.

What makes her worth paying attention to isn’t the money. It’s that she treats content creation as a sales skill instead of a popularity contest, and she teaches it to women who have no audience at all.

A real estate kid who got her first commission check at nine

Dragt traces her business instincts back to her mother, a real estate agent. Her parents both worked from an office inside the family home, and she grew up “playing with my toys just listening to them have business conversations,” she says in a storytime video with more than 32,000 views.

By seven, she was going to every showing with her mom over the summer. By eight, she was her mom’s “typing and texting assistant,” taking notes from the front seat during calls. At nine, she says, she got “the promotion of a lifetime”: answering the phones. She copied her mom’s tone so well that family members couldn’t tell who had picked up. The video’s caption says it all: getting her first commission check at nine “really explains a lot about me.”

“Rejection from an institution is not a verdict on your ability to actually build one.”

Natalie Dragt, @nataliedragt

Dropping out and starting at 19

Dragt was supposed to graduate from college in 2025. She dropped out as a sophomore instead. In a video aimed at recent graduates who can’t find work, she argues that months of failed job interviews are quietly teaching the skills business owners need: outreach, selling yourself and consistency. “Why not start your own company?” she asks.

Her early goal was $100,000 a month in revenue, which she set at 19. She says she hit it before turning 21, then reset the target to $250,000 a month, then to her first million, and kept moving the goalposts “faster than I could even realize I was winning.” Her lesson from that stretch: “Hitting that number amount that’s inside of your head isn’t going to bring you happiness.” She tells her students their goal “needs to be something beyond finances,” with money as the tool, not the point.

She now lives in the Nashville, Tennessee, area after moving from Miami, and posts about equestrian trips, planners and time-blocked Saturdays alongside her business advice.

What is We Speak Socials?

We Speak Socials, operated by Bloom Creative, LLC, runs the WSS Creator Club Academy. Its pitch is aimed at women stuck in a nine-to-five: “How Women Are Replacing Their 9-5 Income By Being High Ticket Retainer Creators. No Following Required.” The academy says it is invitation only and accepts 5% of applicants.

The model is different from typical influencer work. Instead of being paid for one sponsored post, a creator becomes the ongoing content partner for a brand. In one video, Dragt walks through the math she teaches: sign a brand as its face for $5,000 a month on a six-month contract, sign three, and “that puts me at $15,000 per month as a full-time content creator,” with no boss and no asking for PTO. Those are her example numbers, not a promise of results.

It’s a useful idea for founders too. A lot of companies don’t have a content problem so much as a presence problem, as Emmy winner Tommy Collier argues, and retainer creators fill that gap.

What does Natalie Dragt teach about wealth?

Her most popular videos are lists of what wealthy women, successful people and “broke people” do and don’t do. The top one, with about 478,000 views and 64,000 likes, includes:

• Don’t stay in rooms you’ve outgrown. That means jobs, conversations, environments and friends. “Holding on to an old environment keeps you tied to an old identity,” she says. “I make it an effort to feel small in every room that I walk into, so that way I’ve got room to grow.”
• Don’t avoid your numbers. Wealthy women “understand their margins, they understand their revenue,” even if someone else manages the money. “Get over yourself, grow up, be an adult, and understand your numbers.”
• Don’t tie your worth to your hours. “Wealthy women do not associate exhaustion with value.”

In another list, she says broke people never make fast decisions, think in scarcity (“there’s not enough clients, there’s not enough money, there’s not enough time”) and spend on things that depreciate instead of their own skills. She calls herself “super frugal in my personal life” but “willing to spend aggressively on my business,” and asks of every purchase: “Is this gonna get me a return?”

Her “wealthy hobbies” video, with more than 130,000 views, recommends two habits most people skip: reading nonfiction, which lets you “steal somebody else’s 20 years of mistakes,” and daily walks with “no phone, no podcast, no music.” “Every genuinely good thought that I’ve had in my business,” she says, “has come from a thought that I actually got to finish.”

The advice she wishes she’d had at 19

In an October 2026 video, Dragt read a journal entry titled “everything I wish I would have known at 19.” Some of it:

• “Charge for the outcome that you create, not the hours that it takes you to create.”
• “Feelings are the worst compass for business decisions.”
• “Make your first hire the moment before your time becomes the most expensive thing in your business.”
• “Confidence is a by-product of the evidence that you create.”
• “Your identity has to change before your income does.”
• “You’re never going to feel ready. So you better get comfortable feeling unqualified.”

It’s the same principle behind several of the founders we’ve profiled. Filmmaker Chrissy Peterson built a film company without waiting for permission, and time stewardship coach Lissa Figgins helps women decide what deserves their yes.

Natalie Dragt’s socials and links

• TikTok: @nataliedragt
• Instagram: @nataliedragt
• YouTube: @nataliedragt
• Creator academy: We Speak Socials (Instagram @wespeaksocials)

@nataliedragt STOP DOING THESE THINGS

More in our Who Is series: Who Is Jessie Hackett?, the agency growth lead teaching founders paid ads on TikTok, and Who Is Danielle Lynch?, the sales rep who turned commissions into a real estate portfolio. For more, see the rise of digital entrepreneurs and our Entrepreneurship section.

Also in the series: Who Is Desiree Spierings? The relationship therapist behind Relationship Wellness.

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