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Simone Laraway Is Dazzling Readers With Her Creative Approach To Business

Staff Writer



What is your area of expertise, who do you serve, and how do you serve them?

I am all about voice, what you say, how you say it, and who you say it to, and because of this, I specialize in two areas: Cold-calling and Vocal Coaching.

I aim to help people and businesses grow and unlock and realize their potential.

I help businesses from across the marketing services sector create long-lasting new business opportunities. I teach them how to get on the phone and how to nurture their potential clients.

My voice work focuses on enabling individuals to master their sound, overcome communication hurdles and build vocal confidence.

I have developed courses for people of all ages and teach singing for those who want to tap into their creative side. As a member of the British Vocal Association and Complementary Medical Association, I help people recover their voices after vocal fatigue or any vocal problems.

Why would someone choose you over a competitor?

My first thought is that I always give 110% to every project, whether working with nervous six-year-olds learning how to sing for the first time or businesses trying to create new opportunities.

I love what I do and invest emotionally in my work and my clients. In terms of experience and skill, I have been working in new business development for over 20 years with a wide range of businesses and know how to craft them a story that will work on the phone quickly and effectively.

I’ve been teaching singing and voice for over 20 years. Each lesson is tailored to the individual, whether they are a complete beginner or professional voice user. I take the time to get to know my students to help them in their vocal journey.

Share a specific time you encountered an obstacle and describe how you overcame it.

Lockdown was a considerable obstacle. I say obstacle, more like a tornado that tore through my business. I was running three community choirs, teaching singing and voice face to face, and working with clients in the travel and entertainment industry. Everything ground to a halt overnight.

So I took a deep breath, took some time to ponder, and thought about this new landscape that I needed to navigate.
I embraced zoom, created The Vocal Bureau to bring my skills under one roof, and decided to write a book – The Holistic Guide To Cold-Calling, and I haven’t looked back since.

Share a short story about your best (or favorite) case study.

As I mentioned, I teach singing, and one of my students has Autism. It took six months of lessons before she felt confident enough to come to the sessions without her Mum sitting in. One year to feel brave enough to write and record her own composition.

Two years to come and stand at the back of the hall where my students sing at an annual charity event and three years until she strode up onto the stage and sang her heart out. There wasn’t a dry eye in the house!

What advice would you give the “20-Year-Old-You” who’s eager to start in life?

Know that you don’t know it all, and don’t be afraid to ask for help. Keep learning and building your skills. I would also say to have courage in yourself and listen to your gut. Have faith in that inner voice and have the courage to walk away from situations where you feel you’re compromising your skills and integrity.

Please describe a monumental time in your life that you’ll never forget.

Sometimes, it’s the small things that can become monumental, and you don’t even realize at the time that what you are experiencing in that brief moment will shape the things to come.

I happened to stumble across “Ikigai – The Japanese Secret To a Long and Happy Life”- by Hector Garcia and Francesc Miralles. I was listening to it on YouTube and it made me question whether or not I was loving my Ikigai, my purpose, and my reason for getting out of bed in the morning! So this small event really changed things for me.

I was taken by the notion of Ikigai and bought myself a journal. I went off to a deserted windswept beach and made notes, and thought about this concept.

I realized that I was doing what I loved but needed to tweak some elements of my life. So by coming across this recording, I started homeschooling my child, created the Vocal Bureau, and wrote my book.

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