5 Ways To Implement A Thank You Gesture To Stand Out And Be Memorable

With the current state of our world, business growth can be an unforeseeable endeavor. The need for new and consistent clients is seen in businesses across every industry. 

Many entrepreneurs do not approach maintaining these clients sufficiently because they are too involved with gaining more clients. It is crucial that when approaching new clients, matters are done so that they don’t forget your business. 

When a client is meeting with multiple businesses, how do you make yours be the one to stand out? 

The answer to this question is implementing thank you gestures. 

Thank you gestures ensure business brand loyalty to the client. It shows you care about them and makes them feel appreciated.

It has been found that 68% of customers leave businesses they work with because they feel that the business does not care about them. Thank you gestures are a simple yet effective way to keep a customer happy and continue working with you. 

Let’s discuss how you can implement these gestures.

Thank You Notes

A thank you note is a gesture that can cultivate a long-term working relationship with a client. 

Thank you notes are a short letter thanking your client or prospective client for allowing you to take up their time, speak with them, and provide the services. 

Thank you letters are important because it makes the client feel special. The client understands that you, as a business, took time out of your schedule to validate them.

They will feel that your business has a strong commitment to working with them. 

Since mail takes a few days to arrive, thank you notes also remind a client you are keeping them top of mind. Possible clients could have met with multiple other businesses within those days and put your business on the back burner…had you not nudged them with your message.

A thank you note refreshes their memory of your meeting and they can see you are dedicated to them. 

Overall, a thank you note allows clients to want to continue pursuing the business conversation with you.

Digital Thank You Gestures

Because of the pandemic and the new age of technology, many have gotten used to working remotely. When meeting with a client through the internet instead of in person, it can be hard to form those strong personal connections. 

When a client doesn’t feel connected to a business they could plan on working with in the future, they are more inclined to turn their business elsewhere. 

However, businesses can utilize the online aspects of client relations to their advantage. The internet offers countless ways to send a thank you gesture online. 

Companies can send an email, graphic cards, or simply just a phone call. Being able to utilize online resources to stay in communication with possible clients will let them see that your business and time are very accessible to them. 

Receiving a thank you gesture and knowing that your company is just an email or phone call away can bridge the connection between client and business.

Thank Yous In Gift Form

There are very few people in this world who do not enjoy the act of gift receiving. 

Gifts are a special way to show somebody you care and put thought into making them satisfied. 

A gift can be as simple as the product your company sells to a basket of goodies. 

Gifts show that you, as a business, are willing to utilize the resources that you have to make the client happy. Not every company will be willing to do this and that is why your company will stand out. 

A gift will make a client wonder what other perks are you willing to give them in the future. 

A gift also shows that you truly are thankful for them because a gift is not as simple as a card or email. Thought and time go into gifts that reflect that it’ll also go into your work as a business.

Make It Personal

Making your thank-you gestures personal is vital in maintaining your business relationship with your client. Most clients are going to see right through a copy and pasted email or card. 

Having it be personal shows the client that you want to be involved in their lives. 

Adding personal details shows that your business listens and cares about the client. This will form a greater connection. This can appeal to their emotional side and make them want to continue business endeavors together. 

Personal touches matter. 

If your best friend was giving a speech at your wedding would you want it to be from the internet or a heart-felt speech about your friendship? Obviously, you would want it to be personalized to both of you. Keep this in mind when referring to your thank you gestures.

Keep In Touch

A thank you gesture isn’t just for when your business is trying to book a client. Thank you gestures should be utilized multiple times a year. 

A great example of when to utilize thank you gestures are holidays, business anniversaries, and birthdays. 

Maintaining a business relationship will keep your client involved and interested. If you only put in the effort when trying to sign the client, you will ultimately lose their business. 

Keeping in touch with the client can lead them to do more business with you, sustain long-term business, and possibly refer friends. 

It is important to make the client feel like you are constantly involved with them.

A thank you gesture does more than just show your appreciation. Thank you gestures build a foreground for a meaningful business/client relationship. 

Making a client feel that they are acknowledged goes a long way. 

Utilizing the thank you gestures listed can lead to economic success in your business.

**COMMERCIAL BREAK**

If you’ve been living under a rock, you probably aren’t aware of an annual “Thank You” event that is hosted by 8 time TedX speaker and multi-talented entrepreneur Blake Fly.

It’s an amazing event that captures the essence of gratitude and its significance in all facets of life.

Please connect with Blake on his Facebook profile here: https://www.facebook.com/blakefleischacker