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Meet 8-Figure Titan & Power Tribes Author Mitch Russo

Staff Writer



What is your area of expertise, who do you serve, and how do you serve them?

I help working coaches be more efficient, deliver better sessions and be more profitable by offering a low-cost, high-value practice management SaaS platform to use while conducting live one-to-one or one to many sessions.

Why would someone choose you over a competitor?

After searching for coaching platforms that were easy to use and affordable, I decided that nothing would suit my needs, so I built my own with my own team of developers.

Share a specific time you encountered an obstacle and describe how you overcame it.

I have been spending 30 minutes per session on admin; writing up the notes I took during the session, assigning homework, collecting the goals information I use to track client progress, and then attach any worksheets, add my zoom recording link and the next session date, all to an email to send to my client.

Then, before the next session, I had to dig up that email and review everything I asked my client to do before I enter into a new session with them. I was spending 4 hours or more per week on admin. When I started using my own system, my admin time went to 5 minutes per session and wasn’t wasting cognitive energy on admin, saving that for my clients!

Share a short story about your best (or favorite) case study.

This goes back to when I built my first software company; I had an idea for a product and my partner and I built the software, tested it, wrote the documentation and then quit our jobs and started in our brand new company.

The NEXT DAY, we discovered that there was absolutely no longer a need for our new product, so we decided to find ways to better utilize the technology we had created and pivoted into a new market with a new client type utilizing 90% of the code we generated from the first. This is the story you hear from many entrepreneurs about pivoting when things go wrong and I am so glad we did. Nine years later, we sold that company for 8 figures.

What advice would you give the “20-Year-Old-You” who’s eager to start in life?

Keep trying new things, when you fail, understand what went wrong, learn from your own mistakes, and pivot into something new. Use this experience to build upon your past failures and successes and don’t be afraid to fail over and over again until you have the solution that works for your market.

Please describe a monumental time in your life that you’ll never forget.

I think one of the most memorable moments in my business history for me is when we won the “Product of the Year” award from MacWorld magazine for our new Macintosh software. I remember going on stage with my partner and our lead developer and looked out at the room filled with hundreds of people and accepted the award. It made me feel like we had accomplished something wonderful and that feeling never left me.

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Thought Leaders Ethos is an online publication focused on meaningful thought leadership for today's innovators. Our mission is to turn great ideas into action by showcasing the people, ideas and events shaping the world’s most exciting innovations.

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