What is your area of expertise, who do you serve, and how do you serve them?
Kae White has been serving clients in the beauty & wellness industry for over 10 years. Originally Kae set out to help change the world through inspiring beauty one brush stroke at a time. Managing and overseeing one of the top beauty retailers Kae has dominated the retail world, and has strong skills in team building and a wicked eye for artistry. Since having a daughter Kae has taken on new goals while being on maternity leave, launching an online website that showcases upcycled and vintage items she made herself. A motherhood section catered to new moms showcasing easy crafts, tips and tricks to do with your little one. Along with a blog highlighting local entrepreneurs, products to make your life easier and many other useful or inspiring things!
Why would someone choose you over a competitor?
Kae’s goal is to create a community. Calling all the daydreamers, rebels, new moms… women looking for a positive place to get inspired. Gypsynovaa.ca is a place you go to feel good. She believes all women can shine together.
Share a specific time you encountered an obstacle and describe how you overcame it.
Kae believes transparency is key. In order to live a life you love in an authentic way, you must embrace what you are given and not be afraid to show your challenges. Growing up with anxiety and body dysmorphia issues Kae has lived many years of her life feeling ashamed of her image. She is now using her platform to not only heal, but be an advocate for young women growing up who also experience body image , anorexia, bulimia issues. Her goal is to create a safe space for women to be themselves and be proud of it.
Share a short story about your best (or favorite) case study.
Kae takes pride in showing women how to enhance their beauty through makeup. Her unique way of explaining how to do each step along with her natural encouraging attitude makes for a memorable experience.
What advice would you give the “20-Year-Old-You” who’s eager to start in life?
Kae believes holding yourself accountable is the key to success. Her advice for young people is to manage your time. It is so easy to get side track and put your goals to the side. Kae suggests to get a planner and maintain a schedule. If you want to be successful you have to have drive. Have real check ins with yourself and hold yourself accountable to the goals you set.
Please describe a monumental time in your life that you’ll never forget.
Kae had her daughter Winter White in the midst of the 2020 Covid pandemic. It could have been a nightmare but Kae was determined to have her pregnancy be the most positive experience it could be. The drastic changes from working full time to – being at home with an infant hit hard. Kae thought many other young moms must feel this way. Lonely , uninspired , it became clear she needed to create a space for not only herself but for others. Her outlook is simple ” Mommin’ aint easy , lets do it together”