A new premium directory product delivering top-of-page placement with custom visual branding

Basking Ridge, N.J., Dec. 9, 2025 —When 58 percent of legal consumers act within one week of needing an attorney and most contact only a single firm, appearing first in directory searches can determine whether a law firm captures or loses a potential client. Lawyer.com now offers Billboards+, combining guaranteed first-position placement on directory pages with custom branded visual design to help law firms stand out when high-intent consumers are making hiring decisions.

Billboards+ addresses the visibility challenge facing law firms competing in crowded online directories. While basic listings often blend together on search results pages, Billboards+ secures top placement and adds professionally designed branded visuals that establish immediate differentiation. The approach targets the narrow window when consumers are actively comparing attorneys in their practice area and location.

The offering combines three core elements. First-position placement ensures firms capture attention from consumers who scan results from top to bottom. Custom branded billboard design provides visual distinction from competitors offering similar services. High-intent audience targeting reaches consumers who have already identified a legal need and are evaluating representation options.

Research from legal marketing platforms indicates premium directory profiles generate seven times more traffic than basic listings, while 68 percent of directory visitors make attorney selection decisions within one week. Billboards+ positions firms to capitalize on this compressed decision timeline through placement and presentation that suggest market leadership.

Lawyer.com serves more than one million consumers monthly searching for attorneys across practice areas including personal injury, family law, criminal defense and estate planning. The platform has processed more than six million lifetime legal inquiries since launching its national referral platform in 2012, now serving 4,000-plus law firm clients nationwide.

CEO Colleen Joyce has led the company for nearly two decades, introducing innovations including LawyerLine call intake services, AI-powered matching technology, and the annual Lawyer Growth Summit conference. Under her leadership, the platform achieved 20 percent revenue growth in 2024, becoming fully profitable in 2025.

Billboards+ provides first-position placement and professional visual design without requiring long-term advertising commitments or extensive in-house marketing resources. The offering creates opportunities for firms of varying sizes to establish competitive directory presence in local and regional markets.

Law firms interested in Billboards+ premium directory placement can contact Lawyer.com to discuss market availability and implementation.

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About Lawyer.com

Founded in 2007, Lawyer.com is the leading online legal marketplace connecting consumers with qualified attorneys across every practice area and location. The platform serves more than one million consumers monthly who search for legal representation, having processed more than six million lifetime legal inquiries since launching its national referral platform in 2012. With 4,000-plus law firm clients nationwide, Lawyer.com provides premium directory placement, enhanced profiles, AI-powered matching technology and 24-hour intake services through LawyerLine. The company achieved profitability in 2025 under the leadership of CEO Colleen Joyce, who also founded the annual Lawyer Growth Summit conference and the Fast Five Newsletter serving 20,000-plus legal professionals. For more information about Lawyer.com, visit lawyer.com.

Press Contact:

Heather Holmes
heather@publicityforgood.com
1+(828)332-5307
publicityforgood.com