What is your area of expertise, who do you serve, and how do you serve them?
My expertise is in helping Realtors build a 6-figure working part-time hours, without cold calling or buying internet leads.
Why would someone choose you over a competitor?
Any real estate coach can just tell you what you already know to grow your business. They’ll teach you to to put “the hours in.” Cold call, door knock, host open houses, buy internet leads, and nurture your data base. Why? Because it’s been proven to work over time.
However, that strategy usually leads to working 50-60 hours a week and sacrificing your family and your personal life, just to do it.
Which is why I believe so many agents are flocking to us. There isn’t many people who understand how to help you position your brand in a way that truly stands out, so that you’re viewed as the only logical solution for your clients real estate needs.
For example, a client of mine Mia, came to me earlier this year and never earned more than $100k in a single 12-month span. In less than 90 days implementing the SMPL method into her business, she closed over $4 million in real estate with another $3 million pending to close within 60 days.
Share a specific time you encountered an obstacle and describe how you overcame it.
Back in July of 2017 my business was thriving. I was making more money than I ever made but it came a price. And it was an expensive one. My son was just born 3 months prior and I was missing everything. All of the moments. To the point where dinner with my family was considered a luxury.
I felt completely enslaved to the business but I rationalized with myself that this is what’s required to “make it.” Until one day, reality punched me in the mouth. I was overtaken by crippling chest pain, to the point that I couldn’t breath.
My wife rushed me to the ER in fears that I was having a heart attack. After the doctors scanned my chest, I’m laying in a hospital bed, IV hooked into my arm, with my wife by my bedside squeezing my hand.
The doctor walks in with deep concern in his eyes and tells me “William, if you don’t change the way that you’re living, you’re literally going to die of a heart attack.”
That was a sobering moment for me. I was only 27, recently married, and just became a new father. It was in that moment, I knew I had to find a better way to build business. And what ultimately led to the discovery of the SMPL method.
Share a short story about your best (or favorite) case study.
One of my favorite case studies would have to be Misty. When she came to me, she already had a successful real estate business serving in the residential market. But she found her self in the rat-race with everyone else. Fighting for listings in a hyper competitive market. Which ultimately led to commission compression.
Which obviously means she was doing the same amount of work, for less money. So she wanted to shift her focus to serving higher networth investors and help them turn a huge ROI with luxury properties in the short-term rental market.
Just the other day, she texted me that she landed a contract with a buyer paying a whopping $42k for one deal. My favorite part about all of this is that she did it without a single dollar on ad spend.
What advice would you give the “20-Year-Old-You” who’s eager to start in life?
You always perform to the level of your belief, not your ability. Put your effort into believing much, much bigger, much faster.
Please describe a monumental time in your life that you’ll never forget.
I’ll never forget skydiving for the first time. This was all-time greatest fear. I honestly didn’t see any good reason to jump out of a perfectly good airplane other than a cheap thrill that I could live without.
But this time it was different. It was my wife’s birthday and all she wanted was to jump out of a plane… With me.
After going back and forth, she finally convinced me, by using my own words against me, that “fear is a compass, it should never be something that’s avoided. If something scares you that means it’s probably the exact thing you need to do.”
Obviously I got some humor out of that and ultimately made the decision to do it. After staying up all night, replaying all of the worst case scenarios in my head we drove down to Titusville, FL on two hours of sleep.
Then they made us sign this ridiculous affidavit word by word to the effect of “I understand that it is possible, and also very likely that I can die. I will not hold XYZ company responsible in the event of my death. I understand this is very dangerous and is my decision alone to jump out of this airplane.”
As I was signing this, and literally writing this paragraph, I couldn’t help but think how terrible of an idea this is. Finally, we finish signing and they make us watch safety videos and walk us through how it’s all going to work. Then, after waiting a couple hours for our turn to jump, they load us on a plane to jump from 15,000 feet in the air.
It’s actually quite hilarious to think about how powerful our mind really is. The entire flight up, I’m picturing my death from 60 different angles. We’ve got video of the whole thing and you can see the fear in my eyes and the anxiety overwhelming me. Shallow breathing, slouch in my posture, and the genuine fear in my eyes.
Long story short, we jump out of this plane and it ends up being one of the greatest experiences of my life. With life and death in the balance, I never felt more alive.