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How To Start Your Remote Business in 2020

Learn how to start your remote business in 2020 with valuable insights from Doc Williams. Discover the importance of identifying strengths, finding opportunities, optimizing your product or service, implementing new tools, and effective outreach strategies. Elevate your skills and take your business to new heights!

Staff Writer



Are you ready to start your remote business in 2020? In this informative video titled “How To Start Your Remote Business in 2020” by Doc Williams, available on AppSumo, you will learn valuable insights to kickstart your journey. Doc emphasizes the importance of identifying your strengths and using them to create a unique product or service. He also highlights the significance of discovering opportunities within your niche or industry and finding the right tools to optimize your product or service. With a focus on implementing new tools and utilizing outreach strategies to generate new sales, Doc provides valuable guidance on continuously improving and leveling up your skills. The video also mentions various tools and their respective time stamps, giving you practical resources to enhance your business. Are you ready to take your remote business to new heights in 2020?

Join Chris from AppSumo as he interviews Doc Williams, the digital marketer and CEO/founder of Brand Factory, in the remote work academy. This engaging conversation highlights the current challenges and opportunities in the business landscape. Doc shares his personal experiences in industries such as crime scene cleaning, and how he has adapted and pivoted his business model in response to COVID-19. The discussion touches on the importance of affordable marketing services, the motivation-execution gap, and Doc’s unique initiative of building businesses using different tools from AppSumo. With practical advice and insights, this video aims to inspire and equip you with the strategies needed to start your remote business in 2020. Tune in and get ready to embark on your entrepreneurial journey!

Table of Contents

Identifying Your Strengths

Understanding your skills and abilities

When starting a remote business, it’s crucial to have a clear understanding of your skills and abilities. Reflect on your past experiences, both professional and personal, and identify the areas where you excel. These can include technical skills, creative abilities, problem-solving capabilities, or even soft skills such as communication and teamwork. By recognizing your strengths, you can leverage them to create a successful product or service that sets you apart from the competition.

Identifying your passions and interests

Passion is the fuel that drives successful businesses. Take the time to identify your passions and interests. What activities excite you? What topics do you enjoy learning about? By aligning your business ideas with your passions, you’ll find it easier to stay motivated and dedicated to your work. When you genuinely enjoy what you do, it becomes easier to overcome challenges and push through tough times.

Evaluating market demand for your strengths

While it’s essential to identify your strengths and passions, it’s equally crucial to evaluate market demand for your skills. Research the industry or niche you’re interested in and find out if there is a need for your strengths and abilities. Look for trends, consumer demands, and gaps in the market that you can fill. Having a unique product or service that meets market demands will give you a competitive edge and increase your chances of success.

Creating a unique product or service

Once you have a clear understanding of your strengths, passions, and market demand, it’s time to create a unique product or service. Brainstorm ideas that fall within your skillset and align with the needs of your target market. Think about how you can differentiate yourself from competitors and add value to your customers. By focusing on your strengths and offering something unique, you’ll attract customers who appreciate and value what you have to offer.

Finding Opportunities

Exploring niches and industries

To find opportunities for your remote business, it’s important to explore different niches and industries. Research various fields and identify potential areas where your skills and interests intersect with market demands. By narrowing down your focus to a specific niche, you’ll be able to tailor your product or service to meet the needs of a specific target audience. This specialization can help you establish yourself as an expert in your field and attract loyal customers.

Researching market trends and demands

To stay ahead in the market, it’s essential to stay informed about current trends and demands. Regularly conduct market research to identify emerging trends, shifts in consumer behavior, and changing demands within your industry. By understanding what your target audience is looking for, you can adapt your product or service to meet their needs effectively. This proactive approach will keep your business relevant and ensure you’re providing solutions that are in high demand.

Identifying gaps in the market

Look for gaps in the market where there is a lack of products or services that meet specific needs. These gaps present an opportunity for you to fill the void and offer a unique solution. Conduct competitor analysis and understand what your competitors are offering. Identify areas where you can provide a better or more innovative solution. By catering to unmet needs, you can attract customers who have been searching for a product or service like yours.

Discovering untapped customer needs

Sometimes, customers may not even be aware of their own needs until they are presented with a solution. Be observant and listen to your target audience. Engage with them through online communities, surveys, or focus groups to understand their pain points and challenges. By identifying untapped customer needs, you can develop products or services that address these specific problems. This approach allows you to position yourself as a problem-solver and fulfill unmet needs in the market.

How To Start Your Remote Business in 2020

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Optimizing Your Product or Service

Utilizing tools and technology

One of the advantages of starting a remote business is the wide range of tools and technology available to optimize your product or service. From project management software to communication tools, there are countless options to streamline your operations, improve efficiency, and enhance collaboration. Explore different tools and find the ones that align with your business needs. By leveraging technology, you can save time, streamline processes, and deliver a better product or service to your customers.

Improving efficiency and productivity

Efficiency and productivity are crucial factors for the success of any business, especially a remote one. Identify areas where you can improve efficiency, such as automating repetitive tasks or optimizing workflows. Streamline your processes to minimize wasted time and effort. Set goals and establish a system to track progress and ensure you’re consistently meeting deadlines. By focusing on efficiency and productivity, you’ll be able to deliver high-quality work while maximizing your time and resources.

Enhancing customer experience

In today’s competitive market, providing an exceptional customer experience is vital for business success. Take the time to understand your customers’ needs, preferences, and pain points. Customize your product or service to meet their specific requirements and deliver a seamless user experience. Respond promptly to customer inquiries and provide excellent customer support. By prioritizing customer satisfaction, you’ll not only retain existing customers but also attract new ones through positive word-of-mouth.

Staying ahead of the competition

Continuous improvement and innovation are key to staying ahead of the competition. Keep a close eye on industry trends, competitor strategies, and customer feedback. Identify areas where you can differentiate yourself from competitors and offer something unique. Seek inspiration from other industries and adapt ideas to fit your business model. By staying proactive and constantly looking for ways to improve, you’ll be able to maintain a competitive edge and drive business growth.

Implementing New Tools

Introduction to various tools and software

As a remote business owner, you have access to a wide range of tools and software that can improve your efficiency and productivity. These tools can include project management platforms, communication software, and collaboration tools. Take the time to research and understand the features and benefits of different tools. Experiment with them to find the ones that best suit your business needs and integrate seamlessly into your daily operations.

Exploring time-saving and automation tools

Time-saving and automation tools can significantly streamline your workflow and free up your time for more important tasks. Look for tools that can automate repetitive tasks, such as scheduling social media posts, email campaigns, or data entry. Explore time-tracking tools to measure and analyze how you’re allocating your time. By utilizing these tools, you’ll be able to focus on higher-value activities and work more efficiently.

Utilizing lead generation and email finding tools

Generating leads is a crucial aspect of running a remote business. Utilize lead generation tools to identify and target potential customers. These tools can help you find contact information, such as email addresses and phone numbers, of individuals or businesses within your target market. By using these tools, you can streamline your lead generation process and reach out to potential customers more effectively.

Leveraging content marketing tools

Content marketing is an effective strategy to attract and engage your target audience. By utilizing content marketing tools, you can create, distribute, and analyze the impact of your content. Look for tools that assist with content creation, scheduling, and analytics. By leveraging these tools, you’ll be able to produce high-quality content, optimize its reach, and measure its performance. This will enable you to refine your content strategy and drive more traffic to your business.

How To Start Your Remote Business in 2020

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Effective Outreach Strategies

Building a strong online presence

In today’s digital age, building a strong online presence is crucial for the success of your remote business. Establish a professional website that accurately reflects your brand. Optimize your website for search engines to increase your visibility. Create and maintain active profiles on social media platforms where your target audience is active. Engage with your audience, provide valuable content, and build relationships. By building an online presence, you’ll expand your reach and attract new customers.

Leveraging social media platforms

Social media platforms offer a powerful way to connect with your target audience and promote your remote business. Identify the platforms where your target market is most active and create engaging content tailored to each platform. Interact with your followers, respond to comments, and participate in relevant discussions. Consider running targeted advertising campaigns to reach a wider audience. By leveraging social media platforms effectively, you can increase brand awareness, drive traffic to your website, and generate leads.

Utilizing influencer marketing

Influencer marketing involves collaborating with individuals who have a large and engaged following on social media. Find influencers within your niche who align with your brand values and target audience. Partner with them to promote your product or service to their followers. Influencer marketing can help you tap into a wider audience and build trust with potential customers. Leverage the power of influencers to amplify your brand’s reach and credibility.

Implementing email marketing campaigns

Email marketing remains one of the most effective ways to nurture relationships with your existing and potential customers. Build an email list by offering valuable content, such as ebooks, webinars, or newsletters, in exchange for contact information. Create personalized and engaging email campaigns to keep your audience informed and engaged. Track metrics such as open rates, click-through rates, and conversions to measure the success of your campaigns. By implementing email marketing campaigns, you can build brand loyalty and drive conversions.

Generating Sales

Creating compelling sales offers

To generate sales for your remote business, you need to create compelling sales offers. Clearly communicate the unique value proposition of your product or service. Highlight the benefits and outcomes your customers can expect. Offer attractive pricing options and incentives to encourage immediate action. By crafting irresistible sales offers, you’ll capture the attention of your target audience and motivate them to make a purchase.

Building a sales funnel

A sales funnel is a strategic framework that guides your customers through the buying process, from initial awareness to making a purchase. Map out the stages of your sales funnel and create targeted content and offerings for each stage. Use lead magnets, such as free trials, discounts, or educational content, to capture leads. Nurture these leads through personalized content and follow-up communications. By building a sales funnel, you’ll create a systematic approach to converting leads into customers.

Utilizing effective pricing strategies

Pricing your product or service effectively is crucial for generating sales and maximizing profitability. Research your competitors’ pricing and understand the market expectations of your target audience. Consider different pricing models, such as value-based pricing or tiered pricing options. Test different pricing strategies and monitor their impact on sales and customer satisfaction. By utilizing effective pricing strategies, you’ll strike the right balance between attracting customers and maximizing your profit margin.

Implementing upselling and cross-selling techniques

Upselling and cross-selling are effective techniques for increasing the average order value and maximizing sales revenue. Upselling involves offering a higher-priced version of your product or service with additional features or benefits. Cross-selling, on the other hand, involves recommending complementary products or services to customers. Implement these techniques by strategically positioning upsell and cross-sell options during the buying process. By successfully implementing upselling and cross-selling techniques, you’ll increase customer value and boost your bottom line.

How To Start Your Remote Business in 2020

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Continuously Improving

Identifying areas for improvement

Achieving success in your remote business requires a mindset of continuous improvement. Regularly evaluate your operations, processes, and customer feedback to identify areas for improvement. Look for bottlenecks, inefficiencies, or gaps in your offerings. Collect feedback from customers and incorporate their suggestions to enhance your products or services. By continually seeking ways to improve, you’ll stay ahead of the curve and provide the best possible experience for your customers.

Investing in personal and professional development

Investing in personal and professional development is crucial for your growth as a remote business owner. Continuously learn new skills, expand your knowledge, and stay updated with industry trends. Attend webinars, online courses, or workshops to enhance your business acumen and leadership skills. Seek mentorship or join mastermind groups for guidance and support. By investing in your personal and professional development, you’ll become a more effective and successful entrepreneur.

Seeking feedback and learning from mistakes

Feedback is an invaluable tool for growth and improvement. Encourage your customers and team members to provide feedback regularly. Actively listen to their suggestions and take them into consideration. Similarly, embrace and learn from your mistakes. Every setback is an opportunity to learn, adapt, and improve. By seeking feedback and learning from mistakes, you’ll continuously evolve and refine your business strategies.

Adapting to changes in the market

The business landscape is constantly evolving, and it’s essential to adapt to changes in the market. Stay informed about industry trends, technological advancements, and shifts in consumer behavior. Be open to exploring new business models and adapting your strategies accordingly. Embrace innovation and be willing to take calculated risks. By staying agile and adaptable, you’ll position yourself to thrive in an ever-changing market.

Starting a Side Hustle with Limited Funds

Understanding the concept of a side hustle

A side hustle refers to a business or project that you work on alongside your primary job or main source of income. It allows you to pursue your passion, supplement your income, or test the viability of a business idea without quitting your day job. Starting a side hustle with limited funds requires careful planning, resourcefulness, and the ability to prioritize your time and resources effectively.

Identifying low-cost business ideas

When starting a side hustle on a limited budget, it’s important to identify low-cost business ideas. Look for opportunities that require minimal investment in terms of equipment, inventory, or infrastructure. Service-based businesses, such as freelance writing, graphic design, or consulting, often have lower startup costs compared to product-based businesses. Consider leveraging your existing skills or hobbies to start a side hustle that aligns with your interests and has minimal financial barriers.

Bootstrapping techniques and strategies

Bootstrapping refers to starting and growing a business with minimal external funding. When starting a side hustle with limited funds, it’s essential to employ bootstrapping techniques and strategies. Maximize your existing resources and use them as efficiently as possible. Be frugal in your spending, focusing only on essential expenses. Seek alternative solutions and collaborations that can help you reduce costs or tap into shared resources. By bootstrapping your side hustle, you can build a sustainable business without the need for significant external funding.

Exploring alternative funding options

While bootstrapping is a viable option for starting a side hustle, there may come a point where you need additional funding to scale your business. Explore alternative funding options that align with your needs and circumstances. These can include personal savings, crowdfunding platforms, loans from friends or family, or microloans from nonprofit organizations. Conduct thorough research and carefully consider the terms and conditions of each funding option. By exploring alternative funding options, you can access the capital needed to take your side hustle to the next level.

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References and Recommended Resources

Introduction to ‘The Hundred Dollar Startup’ book

“The Hundred Dollar Startup” by Chris Guillebeau is a highly recommended resource for aspiring entrepreneurs. This book provides practical guidance on how to start and grow a business with minimal investment. Guillebeau shares inspiring stories of individuals who turned their passion and skills into profitable businesses, offering valuable insights and actionable strategies.

Exploring ‘The Money Tree’ by the same author

“The Money Tree” is another book by Chris Guillebeau that offers valuable advice on how to make a living doing what you love. It explores unconventional ways to find success and financial freedom by focusing on your passion and leveraging your strengths. Guillebeau shares practical tips, case studies, and actionable steps to help readers build a sustainable business and achieve their dreams.

Additional resources for remote business starters

There are several resources available to help remote business starters excel in their ventures. Online communities and forums, such as Reddit’s r/entrepreneur or LinkedIn groups dedicated to entrepreneurship, offer opportunities to network, learn from others’ experiences, and find support. Websites like Entrepreneur, Forbes, or Inc. publish articles, case studies, and interviews with successful entrepreneurs that can provide valuable insights and inspiration.

Recommended books, podcasts, and online courses

In addition to “The Hundred Dollar Startup” and “The Money Tree,” there are several other resources worth exploring. Some recommended books include “The Lean Startup” by Eric Ries, “Crush It!” by Gary Vaynerchuk, and “Remote: Office Not Required” by Jason Fried and David Heinemeier Hansson. Podcasts such as “The Tim Ferriss Show,” “How I Built This,” and “The Smart Passive Income Online Business and Blogging Podcast” offer interviews and discussions with successful entrepreneurs. Online platforms like Udemy, Coursera, or Skillshare offer a variety of courses on entrepreneurship, business development, and marketing.


Starting a remote business can be an exciting and rewarding journey. By identifying your strengths, evaluating market demand, and creating a unique product or service, you can position yourself for success. Finding opportunities, optimizing your offerings, and implementing new tools will help you stay ahead of the competition and effectively reach your target audience. Effective outreach strategies and generating sales require a thoughtful and customer-centric approach. Continuously improving, adapting to changes, and investing in personal and professional development are essential for long-term success. And if you’re starting a side hustle with limited funds, there are strategies and resources available to help you achieve your goals. Remember, the journey may have its ups and downs, but with perseverance, adaptability, and a commitment to learning and growing, you can build a thriving remote business. Best of luck on your entrepreneurial journey!

In this video, you will learn how to start your remote business in 2020:

✅ Identify your strengths to create a signature product or service.

✅ Discover opportunities within your niche or industry, and find the right tool to optimize your product or service.

✅ Learn how to implement new tools and use outreach to get new sales, all while leveling up on your own skills.

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Thought Leaders Ethos is an online publication focused on meaningful thought leadership for today's innovators. Our mission is to turn great ideas into action by showcasing the people, ideas and events shaping the world’s most exciting innovations.

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