Are you interested in starting your own marketing agency and enjoying the freedom of a flexible work-from-anywhere lifestyle? Look no further, because Jordan Steen, the founder of Cereal Entrepreneur, has got you covered. In this video, Jordan shares his expertise on how to generate $100k+ per year with a marketing agency, the services to provide for maximum revenue, how to find clients that spend $2,500+ per month, and how to automate your business for more free time. He even has formulas to help you generate $5,000, $10,000, $50,000, and even $100,000+ per month! Jordan has been in the digital marketing space since 2007, and his Serial Entrepreneur Academy is dedicated to teaching students about digital marketing principles like social media marketing, website design, email marketing, PPC, and SEO. Don’t miss out on this opportunity to learn from the best and take the first steps towards building your own marketing agency.
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Step 1: Learn the Fundamentals of Digital Marketing
Digital marketing has become a crucial aspect of businesses in today’s digital age. To start your marketing agency on the right foot, it’s essential to gain a solid understanding of the fundamentals of digital marketing. Enrolling in a digital marketing program or course can provide you with the knowledge and skills needed to succeed in this field. Look for courses that cover key areas such as social media marketing, website design, email marketing, pay-per-click (PPC) advertising, and search engine optimization (SEO).
While theoretical knowledge is important, gaining practical experience is equally valuable. Look for programs or courses that offer hands-on exercises and real-world case studies. This will enable you to apply your knowledge in a practical setting and develop the skills needed to succeed in the industry. By mastering the fundamentals of digital marketing, you’ll have a strong foundation upon which to build your agency.
Step 2: Set Up Your Agency Legally
Before you can officially launch your marketing agency, it’s important to establish it legally. Begin by choosing a business name that aligns with your brand and register it with the appropriate authorities. This will ensure that you have the legal right to operate under that name.
Next, determine the legal structure of your agency. This decision will depend on factors such as your personal preference, liability concerns, and tax considerations. Common options include sole proprietorship, limited liability company (LLC), or partnership. Consult with a business attorney or accountant to determine the best legal structure for your specific situation.
In addition to registering your business, you may need to obtain necessary licenses and permits. Requirements vary depending on your location and the services you offer, so it’s important to research and comply with all local regulations. This will ensure that you are operating legally and avoid any potential penalties or legal issues in the future.
Setting up a business bank account is another important step in establishing your agency. This will help you keep your personal and business finances separate, making it easier to track expenses and manage your financials. It also adds a level of professionalism to your agency and makes it easier to process payments from clients.
Step 3: Define Your Services and Pricing
To attract clients to your agency, it’s essential to clearly define the services you will offer. Identify the specific areas of digital marketing that you excel in and where you can provide exceptional value. This could include social media management, website development, email campaigns, SEO, content creation, or any other digital marketing services that align with your skills and expertise.
Once you have identified your services, research market rates and competitor pricing to ensure that your pricing is competitive. Consider factors such as your level of experience, the complexity of the work, and the value you provide to clients when determining your rates. Offering competitive pricing will help you attract clients and establish yourself in the market.
Consider different pricing models, such as monthly retainers or project-based fees. Monthly retainers provide a stable source of income, while project-based fees allow for more flexibility. You can also create packages or bundles of services to provide additional value to clients and encourage them to choose your agency over competitors.
Step 4: Develop Standard Operating Procedures (SOPs)
To ensure the smooth functioning of your agency and maintain consistency in the quality of your services, it’s important to develop standard operating procedures (SOPs). These are step-by-step processes that outline the best practices and guidelines for each service you offer.
Documenting your SOPs will not only help you streamline your processes but also make it easier to train new team members or future employees. Include detailed instructions, templates, and any other resources that will help your team consistently deliver high-quality work. By standardizing your procedures, you’ll be able to save time, increase efficiency, and provide a consistent experience to your clients.
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Step 5: Build and Manage Your Team
As your agency grows, it’s important to have a team of talented individuals to help you deliver exceptional results to your clients. Identify the roles and skills needed in your agency based on the services you offer. This may include social media managers, content creators, web designers, SEO specialists, project managers, and more.
Recruiting and hiring team members or freelancers who possess the skills and expertise required will be crucial to the success of your agency. Look for individuals who are not only skilled in their respective fields but also align with your agency’s values and goals. Establish clear communication channels and expectations to ensure smooth collaboration and productivity.
Providing ongoing training and professional development opportunities for your team members is essential to keep up with the ever-evolving field of digital marketing. Encourage continuous learning and provide resources or support for team members to enhance their skills and stay up to date with industry trends. By investing in your team, you’ll be able to deliver outstanding results and retain valuable talent.
Step 6: Acquire High-Value Clients
Attracting high-value clients is crucial for the success and growth of your marketing agency. Start by identifying your target market and creating an ideal client profile. Understand the specific needs and pain points of your target audience and tailor your marketing efforts to address those concerns.
Implement lead generation strategies to attract potential clients. Content marketing can be an effective strategy to showcase your expertise and attract inbound leads. Networking and building relationships with industry professionals can also help you generate referrals and expand your client base.
Leverage the power of social media platforms and online advertising to reach a wider audience. Develop a strong online presence by regularly sharing valuable content, engaging with your audience, and showcasing your agency’s expertise. Explore paid advertising options to increase your visibility and attract potential clients who match your ideal client profile.
Engaging in strategic partnerships or collaborations can also be a powerful way to acquire high-value clients. Identify complementary businesses or professionals who serve the same target audience but offer different services. By partnering with them, you can tap into their network and benefit from their referrals, while also providing added value to their clients.
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Step 7: Automate and Streamline Your Business
To maximize efficiency and productivity, it’s important to automate and streamline your agency’s processes. Implement marketing automation tools for tasks such as email campaigns and social media scheduling. This will save you time and effort while ensuring consistent and timely communication with your clients.
Utilize project management software to streamline task management and collaboration among team members. This will help you stay organized, track progress, and ensure that projects are completed on time and within budget. Implementing efficient workflows and processes will result in increased productivity and improved client satisfaction.
Consider outsourcing non-core tasks to virtual assistants or freelancers. This will free up your time to focus on strategic activities and client management. Virtual assistants can assist with administrative tasks, while freelancers can handle specialized tasks that require specific expertise. This allows you to scale your agency without the need for additional full-time employees.
Optimize your workflows and processes continuously. Regularly review and refine your systems to identify any bottlenecks or areas for improvement. By constantly seeking ways to optimize your business operations, you can increase efficiency, deliver better results to your clients, and ultimately drive the success of your agency.
Step 8: Scale Your Agency for Greater Success
Once you have established a strong foundation for your agency, it’s time to scale your business for greater success. Continuously refine and improve your services based on client feedback. Listen to your clients’ needs and adapt your offerings to stay ahead of market trends. By staying responsive to client feedback, you can build long-term relationships and attract new clients through positive word-of-mouth referrals.
Consider expanding your service offerings to cater to different market segments. Identify emerging trends and new opportunities in the digital marketing industry. This may involve adding new services, such as influencer marketing, video production, or marketing automation consulting, to meet the evolving needs of your clients and stay ahead of the competition.
Invest in marketing and advertising to increase your brand visibility and attract a wider audience. This may include activities such as online advertising, content marketing, search engine optimization, social media advertising, or public relations. By strategically investing in marketing efforts, you can generate brand awareness and attract potential clients to your agency.
Explore opportunities for partnerships or acquisitions that can accelerate the growth of your agency. Look for companies or individuals who complement your services or have a similar target market. Collaborating with or acquiring these entities can open up new markets, expand your client base, and strengthen your brand presence.
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Step 9: Generate Consistent Revenue
Generating consistent revenue is crucial for the long-term sustainability of your marketing agency. Implement proven formulas and strategies to reach revenue milestones, such as $5,000, $10,000, $50,000, and even $100,000+ per month. This may involve targeting high-paying clients who are willing to spend a significant amount on digital marketing services.
Focus on effective sales and negotiation techniques to close deals and secure high-value clients. Understand the value your agency brings to the table and articulate it clearly to potential clients. Highlight your unique selling points and differentiate yourself from competitors to justify your pricing.
Maximize client retention and upselling opportunities by providing exceptional value and exceeding client expectations. Deliver results and demonstrate the impact of your services on their business. Continuously communicate and engage with your clients, showing them that you are invested in their success. By building strong relationships and consistently delivering outstanding results, you can increase client loyalty and generate recurring revenue.
Starting a marketing agency with a flexible work-from-anywhere lifestyle is an achievable goal. By following the steps outlined in this article, you can build a successful agency that generates a steady income while enjoying the freedom and flexibility that remote work offers. Remember to prioritize continuous learning, adapt to market trends, and provide exceptional value to your clients. With determination, hard work, and a customer-centric approach, you can turn your passion for digital marketing into a thriving agency.
Jordan Steen, the founder of Cereal Entrepreneur, has created an online school that educates individuals on digital marketing strategies and how to establish their own agency.
Regardless of whether you have a college degree or not, with the right training, you can start a marketing agency that provides a comfortable lifestyle and the freedom to work whenever and wherever you desire.
This video contains all the essential information you need to know about initiating your own marketing agency:
✅ Learn the precise steps to launch a marketing agency that generates $100k or more per year
✅ Discover which services to offer in order to maximize your revenue potential
✅ Find out how to attract clients who are willing to invest $2,500 or more each month
✅ Automate your business operations, allowing you to focus on the things you love instead of being consumed by work
✅ Benefit from the proven formulas I’ve used to help my students earn $5,000, $10,000, $50,000, and even $100,000 or more per month!
🚨 A special GIVEAWAY will begin on July 15th at 9am CT: https://social.appsumo.com/as-giveaway
26:00 – Social Media & Ads
28:55 – Web Design & Development
30:08 – Email Marketing
31:12 – PPC
32:25 – SEO
33:47 – 35:11 – Legal Set-up
35:12 – 36:38 – Determine Service Offering
36:40 – 37:58 – Pricing
38:00 – 40:02 – SOPs Operations
40:03 – 41:43 – Building Team
41:44 – 42:40 – Acquire Clients
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