Purpose Over Publicity And How Publicity For Good Is Changing the PR Game

What if your PR team cared as much about your mission as you do? At Publicity For Good, that question isn’t theoretical. It’s the baseline.

Why Values-Driven PR Is the Future 

The old PR model was transactional: secure the placement, collect the check, move on. But today’s audiences want more. They care about values. They want to know who stands behind the brand and what that brand stands for.

Publicity For Good (PFG) gets that. And they’ve built a thriving business on the belief that publicity should be purposeful. Founded by Heather Holmes, a PR visionary who once ran campaigns from an Airstream while crossing the country, PFG isn’t your average agency. It’s a collective of media experts, brand strategists, and storytellers bonded by a single belief: doing good is good business.

Heather Holmes: A Founder with a Mission 

Heather didn’t come up through the ranks of a stiff corporate ladder. She forged her own path. After launching PFG in 2016, she made it her mission to work with companies that stand for something. Her leadership has led to 10,000+ media placements for clients, many in the food, beverage, beauty, and fashion sectors.

And these aren’t just vanity wins. They’re coverage that helps mission-driven CPG brands reach the right audience, build credibility, and grow real revenue. Holmes knows that purpose and profit aren’t mutually exclusive. In fact, they’re powerfully aligned.

Culture with a Compass 

PFG’s team isn’t just talented, they’re aligned. From the start, the agency emphasized hiring people who share its values. Passion. Innovation. A drive to make the world better. The result? A tight-knit group of 20+ professionals, many working remotely from around the globe, but united in their belief that great stories can spark real change.

They celebrate individuality. Embrace different perspectives. And lead with empathy. That’s not fluff. It’s structure. It’s why their campaigns cut through the noise.

The PFG Touch: Personal, Powerful, Proven 

What makes PFG different is what they refuse to compromise on. Every campaign is rooted in a deep understanding of the client’s mission. This isn’t just about hitting KPIs, it’s about alignment. Vision. Real ROI.

Their team becomes not just advocates, but activists for the brand. They don’t chase trends, they shape them. And they make sure every media win carries the brand’s bigger message.

Living the Story 

PFG isn’t just about talking values. They live them. From building their company culture on doing good, to choosing only to work with clients aligned with social causes, the firm is walking its talk.

Heather and her husband even run the company from Tennessee terrain, blending business, nature, and purpose. They dream of living off the land. And that grounded lifestyle informs the work PFG does for clients who believe in sustainability, social responsibility, and ethical business.

Helping Holistic Brands Lead the Conversation 

Many of the brands PFG represents are part of networks like 1% For the Planet, Certified B Corps, or WBENC. These are brands built on integrity. But they still need visibility.

That’s where PFG steps in. The agency’s storytelling approach is tailored to spotlight a brand’s unique impact. Whether that’s supporting veterans, using sustainable ingredients, or giving back to their local community, PFG turns purpose into powerful media narratives.

Publicity as a Force for Good 

At its heart, PFG believes that every business has untapped potential to do good. Through faith and focus, they help unlock it. Their approach proves that when you lead with values, the media pays attention.

This isn’t charity. It’s smart strategy. Brands that stand for something build deeper loyalty. They convert customers into communities. And PFG knows how to make that happen.

PR With Impact, Not Just Impressions 

Publicity For Good is redefining what PR means for mission-driven brands. They don’t just land placements. They build platforms. They don’t just chase attention. They grow movements.

For any brand ready to rise above the noise and become a leader in its space, PFG isn’t just a PR team. They’re your partners in purpose.

Want your brand’s impact to get the attention it deserves? Connect with Publicity For Good and discover how purpose-driven PR can grow your reach and your revenue.