Online millionaire entrepreneur Scott Oldford was on the verge of bankruptcy in 2013. He had a million dollars of debt and no hope to pay it off. However, he didn’t give up and instead focused on what was really important to him.
After spending years developing skills that would provide immense value for people, he fully applied himself and found massive success. In just three short years, Scott was able to escape from financial ruin by creating an online business generating roughly $3 million dollars in revenue. He built a successful and widely influential personal brand that has served thousands of entrepreneurs, helping them overcome obstacles and grow their businesses using his proven methods.
In this article, Scott shares a step-by-step roadmap on how he would replicate his success if he had to start over from scratch.
1. Be Known For A Singular Thing
Become extremely clear on the singular thing that you want to be known for. Kill everything else.
2. Serve An Exact Target Audience
Decide the exact audience you want to help and forget about everyone else.
3. Master 2 Platforms
Decide which media platforms you will own and become the king of the hill of. FYI, don’t try to own more than 2, maybe 3, more than this is overkill.
4. Choose A Media Type
Decide what media type is going to help you the most, based on your audience and personality. Video, text, memes, podcasts, etc…
5. Get Your Funnel Up
Develop a marketing funnel that automatically allows you to bring strangers in as prospects and turn them into your raving advocates.
6. Create Your Value-Multiplier
Develop a value-multiplier, such as a high touch program or something that allows people to “buy” from you at an affordable entry rate, so they see you as a business and not just another person.
7. Publish DAILY!!!
Get in the habit of developing content EVERY, SINGLE, DAY. It doesn’t matter if it’s amazing, perfect, or wack as heck…most of it won’t be as perfect as you’d like anyway. As long as you are publishing to your main platforms, you’ll be in good shape.
8. Operate As-If
Operate as if you already have a captive audience, before you have one. Travel into the “reality distortion field” and be THE person someone WANTS to follow. Therefore, be THE person you would want to follow.
9. Build Your Go-To List
Make a list of 250 influencers, 250 of your ideal customers, 250 podcasts, 250 blogs.
10. Pick Up The Phone
Get on the phone with AS MANY people on your list. If you aren’t having 40 calls a week, you’re doing something wrong. You are NOT selling anything when placing these calls. Your goal is to initiate and build rapport with your go-to list and eventually find out how you can add value to their lives.
11. Create A Community
Create an active community, such as a Facebook Group, Slack Channel, or Linkedin Group. Invite the people you resonate with (when you make your phone calls) to your exclusive community. Shoot to start and launch your group with 50 captive people.
12. Grab Attention
Start getting attention from the marketplace. Work to land a couple articles you publish, get featured on blogs, do podcasts, etc. Drive traffic to your funnel and leverage the published material to send to everyone who would find value in it. You will get a lot of rejection, but perseverance is the name of the game.
13. Keep Posting, Stay Consistent
Continue to create great value and post every single day.
14. Value Bomb Influencers
Help as many influencers, podcasters, and successful brands, by noticing what the need is. How can you help their audiences further their success or how can you help them directly.
15. Create Strategic Partnerships
Start partnering with specific folks who you’ve developed deep relationships with and work together to provide value to their audience. This will drive traffic to your funnel and directly result in growing your sales.
16. Join Masterminds
Attend Masterminds or Group Gatherings that are small. Your goal is to identify up to ten people you connect with at a deeper level. The closer the connection the more magical the partnership.
17. Be A Connector
Start connecting people together and see how you can all benefit from working together as a collaborative.
18. Become Omnipresent
Continue being omnipresent with your content and increase the velocity of your consistency.
19. Rinse & Repeat
Do these things in its entirety then circle back to start the process over again. You will be a master of your attention engine and can create best practices to systematize your operation.
20. Do More, Strategically
- Add PR
- Add another Funnel
- Add Paid Advertising
- Add New Traffic Sources
- Add a Team
Within 24 months, you’ll have the influence and audience required to run a successful online operation and never worry about money again.
Yes, this is a lot of work but it’s totally worth the effort. When Scott started this process, he was a man with his back against the wall, an idea, and a driving willingness to make it work.
Today, Scott is a sought after investor, advisor, and mentor to many.
If you’ve ever doubted yourself, take a page out of Scott’s book and grab hold of what’s possible in your life. He has helped thousands succeed and wants to help you too.
There are no secrets to success, just a specific roadmap to get there.