Women-Owned Canadian Wellness Brand Brings Ethical Beauty to Market Amid Growing Demand for Homegrown Alternatives

Canadian Grace launches with mission to redefine clean beauty through ethically sourced, natural skincare products

Toronto, Ontario, Dec. 17, 2025 — As Canadian consumers increasingly prioritize locally owned businesses and sustainable beauty solutions, a new wellness brand is stepping forward with a vision rooted in authenticity, ethical sourcing and women entrepreneurship. Canadian Grace, a 100 percent women-owned company based in Ontario’s Greater Toronto Area, has emerged in the natural skincare market with a collection of pure, organic oils designed for hair, skin and holistic self-care.

Founded by entrepreneur Shagufta Sheikh alongside co-founder Shahnawaz Sheikh, the brand represents a convergence of several significant market movements: the rising demand for clean beauty products, growing support for Canadian-owned enterprises and an increased focus on ethical supply chains. What sets Canadian Grace apart in an increasingly crowded natural wellness space is its commitment to sourcing ingredients directly from indigenous communities and regions where specific botanicals have been cultivated and used for generations.

The company’s flagship product, Premium Raw Batana Oil, comes directly from the Miskito people of Honduras. This rare oil, known for its distinctive coffee-like aroma that signals its unrefined authenticity, has been used for centuries by indigenous communities for hair and skin nourishment. By establishing direct partnerships with these source communities, Canadian Grace ensures both product quality and fair trade practices while preserving traditional harvesting methods.

Additional offerings in the launch collection include Organic Moroccan Argan Oil sourced from UNESCO-protected biospheres, cold-pressed Rosehip Oil for skin rejuvenation, Jamaican Black Castor Oil for hair growth and scalp health, and specialized blends like Rosemary and Castor Hair Oil. Each product maintains the brand’s core principles of being 100 percent natural, unrefined and free from synthetic additives, parabens or chemical fillers.

The timing of Canadian Grace’s launch aligns with significant shifts in consumer behavior. Canada’s natural skincare market reached $222.52 million USD in 2025 and continues expanding as buyers seek alternatives to mass-produced beauty products. The broader Canadian skincare market, valued at $4.5 billion in 2022, is projected to reach $8.5 billion by 2030, driven largely by demand for organic and ethically produced items. This growth reflects changing priorities among consumers who increasingly view purchasing decisions as expressions of values around sustainability and community support.

Canadian Grace products are available through multiple channels including the brand’s website at canadiangrace.ca, Amazon.ca and Walmart.ca, making natural wellness accessible to consumers across the country. The multi-platform approach reflects the company’s commitment to meeting customers where they shop while maintaining the integrity and quality standards that define the brand.

The company positions itself within a growing ecosystem of independent Canadian wellness brands that challenge the dominance of large multinational corporations in the beauty sector. By maintaining operations entirely within Ontario while sourcing globally through ethical partnerships, Canadian Grace offers consumers a way to support local entrepreneurship without sacrificing product authenticity or ingredient quality.

Looking ahead, the brand plans to expand partnerships with Ontario retailers, wellness advocates and sustainability organizations to broaden its provincial presence. This expansion strategy focuses on building relationships with businesses and organizations that share Canadian Grace’s values around ethical sourcing, environmental responsibility and support for women-led enterprises.

For consumers navigating an overwhelming array of natural beauty options, Canadian Grace provides transparency about ingredient origins, processing methods and supply chain practices. Each product listing includes specific information about sourcing regions, traditional uses and the communities involved in harvesting. This level of detail speaks to a broader industry shift toward accountability and traceable supply chains in natural products.

About Canadian Grace

Canadian Grace is a 100 percent women-owned Canadian wellness brand based in Ontario, dedicated to providing ethically sourced, natural skincare and haircare products. Founded by Shagufta Sheikh and co-founder Shahnawaz Sheikh, the company delivers premium organic oils and formulations crafted to nourish skin, hair and overall wellbeing. With an unwavering commitment to sustainability, fair trade partnerships and ingredient purity, Canadian Grace redefines clean beauty while championing women entrepreneurship in Canada. For more information, visit canadiangrace.ca.

Press Contact:
Heather Holmes
heather@publicityforgood.com
1+(828)332-5307
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