Business
7 Creative Approaches of Marketing To Increase Your Content’s Shareability
As a business, it’s essential to find ways to increase your content’s shareability, as this can lead to increased brand awareness, traffic and even sales.
In this blog post, we’ll take a look at some creative approaches of marketing that can help increase your content’s shareability.
Audio Content
One of the most effective ways to increase content shareability is by creating audio content. This could be in the form of a podcast, an audiobook or even just an audio recording of a blog post.
The advantage of audio content is that it can be consumed anywhere – whether someone is commuting, working out or just taking a break. It’s also relatively easy to produce, particularly if you already have the written content.
All you need is a quiet room, a good microphone and some editing software. If you’re not sure where to start, why not try recording yourself reading one of your blog posts?
Transcripts/Captions
If you do create audio or video content, it’s important to also provide transcripts or captions. This is because not everyone will be able or want to listen to the audio or watch the video.
For those who are hard of hearing or deaf, transcribing your audio content is essential in order for them to be able to consume it. And for everyone else, having a transcript means they can quickly scan the text to see if it’s something they’re interested in before committing to listening or watching.
Visual Content
Make sure your visual content is high quality and on brand. People are more likely than ever before to share something if it looks good and ties in with their own personal brand.
And with so much competition out there, it’s more important than ever to make sure your visuals stand out from the crowd. If you’re not sure where to start, consider hiring a professional photographer or graphic designer to help you create high-quality visuals that will grab attention and get shared.
Interactive Content
One way to make your content more shareable is by making it interactive. This could be in the form of a quiz, a poll or even just a simple choose-your-own-adventure story. Interactive content is fun and engaging, and people are more likely to share something if they’ve enjoyed interacting with it.
Plus, it’s a great way to get people interacting with your brand – which is essential if you want them to become loyal customers or followers.
Controversy
Opinion Pieces
If you want to get people talking about your brand, then one way to do it is by creating controversial or opinion pieces. This could be in the form of a blog post, an article or even just a social media post.
The key is to make sure that your opinions are well thought out and backed up with evidence. If you’re just trying to stir up trouble for the sake of it, then people will quickly see through you and your brand will suffer.
But if you can create thought-provoking content that gets people talking, then you’ll find that it quickly goes viral and helps to increase brand awareness.
Reviewing content
An effective way to get people to share your content is by reviewing it. This could be in the form of a blog post, an article or even just a social media post.
The key is to make sure that you’re honest in your review and that you’re not afraid to give criticism where it’s due. But if you can provide a fair and balanced review, then people will be more likely to share your content.
Plus, it’s a great way to get people talking about your brand – which is essential if you want them to become loyal customers or followers.
Asking for Shares as one of the approaches of marketing
One of the simplest ways to increase content shareability is by asking people to share it. This could be in the form of a blog post, an article or even just a social media post.
The key is to make sure that you’re asking for shares in a way that’s not too pushy or sales-y. People are more likely to share something if they feel like they’re doing it because they want to, not because they feel like they have to.
So try to be creative in your ask and make it clear why you think people will want to share your content.
Conclusion
There are many creative approaches that businesses can take when looking to increase their content’s shareability levels online. Some effective methods include utilizing audio recordings such as podcasts as well as providing transcripts for those who prefer written text versions of information.
Additionally, incorporating interactive features into content can also make it more engaging for users which may lead them to share it with others.
Finally, using high-quality visuals that are on brand will also capture attention and get individuals sharing across social media platforms furthering reach for businesses.. With so many different strategies available – incorporate what makes sense for businesses based on their resources as well as target audiences!
Additional Reading:
The LA Note Magazine Purposefully Highlights Actors And Artists With Limited Reach
