CYPRESS, Calif., (Nov. 6, 2025) — Manhattan Beachwear, one of the largest manufacturers of swim and resort wear in North America, is launching the holiday shopping season in style with its much-anticipated Black Friday and Cyber Monday Sale, offering limited-time discounts on some of its most popular styles of its iconic brands: 24th & Ocean, Maxine of Hollywood, Sunshine 79, and La Blanca.

The event first opens to exclusive VIP access from Nov. 24 through Dec. 1, with public sale access from Nov. 28 through Dec. 1, pending available supply. VIP members who sign up for the brand’s email list get priority access. Shoppers can find select styles starting at just $29, available directly on www.lablanca.com and www.maxineswim.com. 

Seasonal Favorites at Exceptional Prices

This year’s sale features some of the most in-demand swimsuits and cover-up collections, so customers can update their resort wear before the new year.

Customers can find exclusive pricing for some of their favorite items, including:

24th & Ocean, Sunshine 79 and La Blanca:

• $29 Tops and Bottoms
• $39 Tankinis
• $49 One-Piece Swimsuits
• $29 Shorts
• $39 Pants, Pareos, or Pajamas
• $39 Short Kimonos or Tops
• $49 Dresses, Jumpsuits, Caftans, and Long Kimonos

Maxine of Hollywood:

• $39 One-Piece Swimsuits
• $19 Coverups
• $29 Tankinis
• $19 Bottoms

No code is required; prices are automatically adjusted at checkout. While select “Hot Summer” styles are excluded, most of the season’s bestsellers will be part of the sale, offering both classic silhouettes and fashionable fits that customers love.

A Tradition of Style and Quality

Manhattan Beachwear’s Black Friday sale is a customer favorite, where many of its best-selling items sell out within a few hours. Recognized for their craftsmanship, comfort, and original coastal-inspired design, Manhattan Beachwear brands have defined the world of resort and swim fashion for decades.

This exciting sale includes a handpicked collection of fan favourites that celebrates classic style, modern design, and the spirit of the season, all at incredible and affordable value.

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About Manhattan Beachwear

Manhattan Beachwear is a premier designer and manufacturer of high-quality women’s swimwear, featuring the distinct brands La Blanca, 24th & Ocean, Maxine of Hollywood, and Sunshine 79. La Blanca offers contemporary and vibrant styles for a confident and fashionable woman, while Maxine of Hollywood provides classic elegance and comfortable, flattering designs for a mature demographic. Committed to quality craftsmanship, Manhattan Beachwear empowers women of all ages and body types to feel their best by the water. Sold in major department stores and specialty retailers, Manhattan Beachwear is dedicated to providing women with swimwear that enhances their confidence and celebrates their individuality.

Press Contact:
Heather Holmes
heather@publicityforgood.com
(828)332-5307
publicityforgood.com