Boutique PR Agency vs Big PR Firm: Which Is Right for Your Business in 2026?
Last updated: April 2026 By: Taiza K., Project Manager, Publicity for Good Quick Answer: Boutique PR agencies typically deliver better ROI for small-to-mid-sized and mission-driven brands, with retainers starting at $3,500 monthly and senior-level attention on every account. Big PR firms like Edelman, Weber Shandwick, and FleishmanHillard make sense for enterprise clients needing global reach,…